Features To Power Up Your New eCommerce Website

In the past few years, we all have seen a great transformation in performing business activities in different ways. Commercial businesses have been greatly judged in terms of how they work. They have built an online website where they work around their product and services to build a brand image while keeping customers’ needs in mind which is called e-commerce. There are many companies that are more popular for serving their products and services online. 

Most physical businesses have turned into internet-based businesses. Here we have mentioned some of the elements of eCommerce website design that are important for any progressive online business.

1. Customer Names

It is very important for each customer to be recognized or be addressed by their name, and  This is the reason why every good salesman on duty exploits their customers’ same needs. They will always ask for customers’ names and they will mention them or call them by their names whenever they want to address them. 

The best eCommerce website also needs to include personalization as it helps you to make customers feel happy and special. Therefore it is very important to add a name feature on the signup page of your website so that customers can enter their name which you can use later. There are a few benefits of including the names of your customers in your website signup process. First, it is very easy and fast to write a name rather than uploading a picture or adding other personal information. Second, people do not really feel unsafe or hesitated while sharing their names. Last but not least, you can make your customer feel special by providing them with their own named dashboard.

2. Best Selling Products On Homepage

Just like traditional shopping, every customer will first want to look for products that are categorized as bestsellers. They would just want what you’re offering them, so it is very important to display all your products on your home page or front page. It will save time for your customer which is mostly why they feel good about your service. IT will also help them to make the right selection as they can get what they actually find on your website rather than scrolling and wasting time looking for other things. 

3. Product Collections

You can collect all similar products in a single place, which is called Product Collection. Products can be placed on the basis of season, festivals, new arrivals, sales discounts, or anything like that. The most important benefit of using product collections is that they get ranked on search engines very easily. However, you will need to keep updating or replacing your product’s places regularly. This would help in keeping your new potential customers based on their interests.

You can also include a list of recommended products on your website to make them more personalized. Customers generally buy on the basis of what the last customer had searched for. so, update your library on the last customer search basis.

4. Zoom Option for Pictures

Most of the websites forget to add a zooming option on the product pictures and snaps they have displayed. Nobody purchases a product without looking in detail into it. Even at a physical outlet customers check products from very close to small things. This is what increases the need of adding a zoom option on your website to make your customers comfortable with your product. If they can check the product thoroughly they will then be able to reach the decision of buying or not buying. Also, make sure to add high-quality pictures on your website which reflect the product quality and also implement the zoom in and out option.

5. Shipping Details

Generally, it is suggested to include a shipping or delivery option at the top of your webpage; it is most commonly added to the header of the website. A thing that must be taken care of is to give full information about varying shipping costs based on geological locations. The best approach is to provide a completely free delivery service in order to grab more customers to your website.

6. Contact Info & Feedback

It is examined to be the best feature to add one’s contact on your website. This will help you to earn the trust of your customers by knowing that they can reach you anytime they want. In case something goes wrong, your customer will have the option to tell you about it. This will, in turn, help you to make and sustain long-term relationships with your customers.

Most of the well-known eCommerce website development services also call for including a review option. This is a way by which your customers will be able to chat with you in case they have any issues. If you are not capable of chatting with your customer a simple feedback form would be also helpful for you. Remember that these forms should be checked regularly and replies must be sent within the given time. 

7. Ratings And Reviews

One of the most essential features of an eCommerce website is to add a rating and review option to your webpage. A good eCommerce website design is considered as a community where the owners of the page, the ones who run it, and the customers work in a cooperative manner. Customers not only purchase products, they also recommend your products to others. Referring your product to someone adds good value to your website. 

Some of the webpage owners are not very open about adding the reviews option. The fear is that customers may be not satisfied with offerings or services. Well, if you are not very much confident about the quality of your product, then how can you expect your customers to like them? The point is not to feel shy away from negative feedback and it will help you to improve your product or service.

If you are still not sure about keeping the review option on your website at least add a rating feature so that they can trust your product and services.

8. Price Filters

eCommerce solutions focus on having price filters implemented in your website. There are a multiple eCommerce website development services industry, which is why they need special attention and care. You have to concentrate on offering your customers the ability to sort out your products based on their price range. You need to add proper information if the price includes any other charges or not. The details of pricing must be transparent; you should not include any kind of hidden charges. The reason behind this is to make your customers feel that they can trust your brand in order to retain them for a longer period of time.

9. Wishlists

You must have seen a wishlist option in all big e-commerce platforms where customers can save things to buy them later. This feature is also very important in case your customer wants to buy multiple things but they are going out of budget so they should be able to save them at a separate place so that they don’t have to waste time searching for things when they visit next time. By adding a wishlist on your webpage you are giving an opportunity to your customers to keep an item aside for them for potential purchase. 

10. Sharing Option

Multiple eCommerce website designs greatly focus on adding a sharing feature. You can add short links with the share option; which will allow your customers to let others know about your product listings. Nowadays, implementing a share feature on your webpage is a big benefit, as people use social media all the time. Also, don’t forget to make your site mobile-friendly, as the maximum number of users will come to it via their smartphones. The share options could be for social media platforms, SMSs, etc.

Read More : Must Have eCommerce App Features

Conclusion

All we want to share is that eCommerce website development services and eCommerce design solutions are one of the best ways to boost your webpage. The online business world is moving day by day and one must be aware of the changing trends in order to make their website more functioning. All the necessary features of eCommerce website design discussed above are just to kickstart your company. They are not everything that you could do with your site, but they are the minimum service delivery standards.

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ECommerce apps at the moment are everywhere. Businesses have leveraged the purchasing behavior of the modern consumer.There are around 3.2 billion smartphone users worldwide, which provides an excellent number of shares in the market and great strength for eCommerce applications.

To understand the facts,  mobile traffic has increased exponentially from 0.7% to 52.2% from 2009 to 2018. Almost 93% of millennial users have used their smartphones to make comparisons on online deals in 2018, and this particular number is growing gradually that day. What are the most interesting mobile app features that make users across the world spend approximately 18 billion hours on online eCommerce stores in a single year? It is not even imagined what made it achieve with the wonderful combo of smartphones and eCommerce apps.

Top 10 E-Commerce Mobile App Features

We also know that there are a number of e-commerce applications in the market today. Some find it difficult to survive and some are growing smoothly. In the end, it depends on how an online eCommerce app is to stand in for the users and deliver them exactly what they are looking for.

Let us understand the most common mobile app features that must be included while making an eCommerce app for your business. 

1. One-Step Registration 

An easy registration or signup process is always an attractive feature for the customers. Make the registration process very easy by allowing users to log in via email, phone number with OTP, and even using external accounts like Google and Facebook. As an easy point to enter the online store makes your user happy. Confusion-free access to the application converts to fewer customers leaving and higher sales volume.

2. Advanced Search Capabilities 

This feature in the eCommerce apps with an exclusive catalog of products. You must make sure that the user must get what they want from you. Allow users to search by applying different sortings and filters. It gradually reduces the number of steps for a customer to find the product they are looking for without even exploring the whole store. This will for sure increase the conversion rate and deliver a positive consumer experience. It will also increase the number of customers revisiting your app and loyalty toward your brand. 

3. Detailed Product Information 

Long and very detailed information about the product is not needed on your app as it is a fact that a good product is always represented or examined with the quality of its images. A good image has enough potential to attract its customers. After all, no one has time to read a long description of the product before buying it. But the description is also very important, mobile or desktop. What if your vision wants to know more about the product details? Do you want them to visit the desktop to know the app or the particular product?  Providing an informative description for your product reduces the probability of impulsive product purchases, client dissatisfaction, and product returns.

4. Augmented Reality 

Showing your products in the real-world context is what augmented reality supplies your eCommerce app with. This mobile app feature has been in the market for a very long time,  but some brands like IKEA have launched augmented reality in the eCommerce world. It is an advantage to have your product and try it before buying. The consumer loves this concept of augmented reality in the world of online shopping as it allows you to filter and understand the actual quality of the products before buying. 

5. Wishlist

One of the essential mobile app features that you must have is a wishlist in your eCommerce mobile app. It is a section where your users add products they like while browsing the app and can buy later. It is a habit of users to keep visiting the wishlist even after buying some products from the same list. This feature will increase revisit and brand loyalty. Customers usually like to mark products without adding them to their shopping carts. It can also be used as a way to send users a notification about the products they have saved in their wishlist and this will help you to increase your sales.

6. Personalized Customer Experience

Once your customer is done browsing products on the internet and have completed the purchase, it is suggested to deliver relevant product offers and recommendations to them. Many retailers use experienced recommendation engines to get personalization. It is very easy to gather your customers toward products, offers, and discounts that are of their choice, leading to a predictable conversion. Personalized content helps you in increasing the business reach and growing customer engagement with the brand. 

7. Super-Fast Checkout 

The process of checkout must be very easy and should be done in fewer steps. your user must not feel any kind of trouble while checking out. Customers should be able to complete the transaction in minimum time and with fewer efforts.

8. Multiple Payment Methods

People prefer different payment modes, Just a lesser number of payment options is not good enough. Users must be able to make payments via different options like Google Pay, Apple Pay, PayPal, etc. The payment provider  must support multiple currencies and international payments

9. Product Reviews

Like an eCommerce website, users must be able to read the product and reviews. Customer ratings and reviews act as a driving force in the eCommerce industry. Providing more information to your customer to choose their product and make an instant decision. When a customer submits any review it will give you an overview of the satisfaction of your user

10. Managing Orders And Returns

After this smooth journey of purchase, your consumer must be able to handle all the purchases and returns. You must provide them with details about their past and current purchase with their app dashboard. this will help you to gather more customers 

Read More : How Much It Cost To Make An App In India

You May Also Consider These Advanced  Mobile App Features

• Personalized Customer Experience
• Offline Functionalities
• App Reviews
• Push Notifications
• Progress Bar
• One-Touch Customer Support

Ios & Android Ecommerce App Development

Regardless of the fact of what your product is, you must provide portability for the customer to reach them. In today’s world, it is very flexible and easy. Every one out there is mobile-centric. It is necessary to assure that your  ECommerce App must support both iOS and Android. It will attract a larger number of customers. You can trust us that half of the world is now shopping with mobile. No one believes in going out shopping. 

Before you decide to build an eCommerce mobile app, find the best mobile app developer who can help you in achieving your business goals. Hire app developers who are experienced in developing all kinds of apps. 

Read More: How to Outsource App Development to India 

Conclusion

You can choose all discussed mobile app features or you can only select a few of them that you want to provide to your customers in your eCommerce app. Analyze what you are looking to earn from your mobile app and which feature will do that for you. You can start with fewer features and can launch others in the different phases of your eCommerce mobile app development.

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